Table of Contents
Chapter 7
Attitudes
The Functions of Attitudes
The ABC Model of Attitudes
Hierarchies of Effects
Attitudes Toward the Advertisement
Forming Attitudes
Forming Attitudes
Cognitive Dissonance and Harmony Among Values
Social Judgment Theory
Balance Theory
Multiattribute Attitude Models
The Fishbein Model
Strategic Implications of the Multiattribute Model
Using Attitudes to Predict Behavior
Obstacles to Predicting Behavior in the Theory of Reasoned Action
Theory of Trying
Tracking Attitudes Over Time
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Author: Kellye K. Brooks
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