Attitudes
A lasting, general evaluation of people (including oneself), objects, advertisements, or issues.
Anything toward which one has an attitude is called an Attitude Object.
An attitude is:
- Lasting because it tends to endure over time.
- General because it applies to more than a momentary event.
Attitudes help us make all forms of choices such as:
- Very product-specific behaviors, and
- More general consumption-related behaviors.