PPT Slide

Excellent

Quality

and

Value

Figure 6-6

Levels of Retention Strategies

I. Financial Bonds

II.

Social Bonds

IV.

Structural Bonds

III. Customization

Bonds

Volume and Frequency Rewards

Bundling and Cross Selling

Stable Pricing

Social Bonds Among Customers

Personal Relationships

Continuous Relationships

Customer Intimacy

Mass Customization

Anticipation/ Innovation

Shared

Processes and Equipment

Joint Investments

Integrated Information Systems

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