Table of Contents
PPT SlideFigure 8-1 Risks of Relying on Words Alone to Describe Services
Figure 8-3 New Service Strategy Matrix for Identifying Growth Opportunities
The Structure of Service Production
Figure 8-4 Service Mapping/Blueprinting
Blue Print for the Corner Shoeshine Stand
Flowchart of a Discount Brokerage
Blueprint of a General Practitioner Services
An Auto Dealer’s Service Department
Application of Service Blueprints