Table of Contents
Pricing
Objectives for Chapter 16: Pricing of Services
Role of Pricing in Services
Figure 16-2 What Do Customers Know about the
Prices of Services?
Reasons Why --- Customers Lack Accurate Reference
Price
PPT Slide
Cost Based Pricing
Examples and Problems
Cost Analysis
Competition Based Pricing
Problems and Examples
Demand Based Pricing
Examples of Demand Pricing--- Value is Low Price
Examples of Demand Pricing--- Value is Everything
I Want
PPT Slide
Conditions for Market Segmentation Pricing
PPT Slide
Price Framing
Price Bundling
Complementary Pricing
Results-based Pricing
Multiple-Use Discounts
Meeting Objectives with Multiple-Use Discounts
Problems with Demand Pricing
Price Increases