PPT Slide

Figure 17-6

The “80/20” Customer Pyramid

Most Profitable

Customers

Least Profitable

Customers

What segment spends more with

us over time, costs less to maintain,

spreads positive word of mouth?

What segment costs us in

time, effort and money yet

does not provide the return

we want? What segment is

difficult to do business with?

Other

Customers

Best

Customers

Previous slide

Next slide

Back to first slide

View graphic version