Services Marketing and the Web

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Table of Contents

Services Marketing and the Web

Providing Supplementary Services and the Internet: Taking Care of the Customer

Information

Involvement

Involvement

Examples of Information Elements

Examples of Information Elements

Consultation

Examples of Consultation Elements

Customer Decision Making

Examples of Frameworks

Examples of Frameworks

Order-Taking

Examples of Order-Taking Elements

Examples of Order-Taking Elements

Examples of Order-Taking Elements

Billing and Payment

Examples of Billing and Payment Elements

Hospitality: Taking Care of the Customer

Examples of Hospitality Elements

Exceptions

Examples of Exceptions Elements

Examples of Exceptions Elements

Examples of Exceptions Elements