Ways to Use the 7 Ps

Overall Strategic Assessment

• How effective is a firm’s services marketing mix?

• Is the mix well-aligned with overall vision and strategy?

• What are the strengths and weaknesses in terms of the 7 Ps?

Specific Service Implementation

• Who is the customer?

• What is the service?

• How effectively does the services marketing mix for a service communicate its benefits and quality?

• What changes/improvements are needed?

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