Figure 2-1 Continuum of Evaluation for Different Types of Products
Clothing
Jewelry
Furniture
Houses
Automobiles
Restaurant meals
Vacations
Haircuts
Child care
Television repair
Legal services
Root canals
Auto repair
Medical diagnosis
Difficult to evaluate
Easy to evaluate
{
High in search
qualities
High in experience
qualities
High in credence
qualities
{
{
Most
Goods
Most
Services
Previous slide
Next slide
Back to first slide
View graphic version