Table of Contents
PHYSICAL EVIDENCE AND THE SERVICESCAPE Chapter 10Table 10-1 Elements of Physical Evidence
Table 10-2 Examples of Physical Evidence from the Customer’s Point of View
Table 10-3 Typology of Service Organizations Based on Variations in Form and Use of the Servicescape
Figure 10-3 A Framework for Understanding Environment-user Relationships in Service Organizations
Framework for Understanding Servicescape Effects on Behavior
Individual Behaviors Created by Servicescape
Maximizing the Service Environment