Figure 14-3 Strategies for Shifting Demand to Match Capacity
Use signage to communicate busy days and times
Offer incentives to customers for usage during non-peak times
Take care of loyal or regular customers first
Advertise peak usage times and benefits of non-peak use
Charge full price for the service--no discounts
- Use sales and advertising to increase business from current market segments
- Modify the service offering to appeal to new market segments
- Offer discounts or price reductions
- Modify hours of operation
- Bring the service to the customer