The newest and most efficient way of communicating with others is by
e-mail.
By using e-mail you are able to send quick messages to anyone in
every part of the world.  This quick method of communication is slowly
taking the place of standard mail and even telephone calls.  People in the
advertising industry depend heavily on communication and this phenomenon.
By using e-mail employees and thier employers are able to send swift
messages to their clients, other companies that they work with, and each
other.  By having this technical advantage the company will be able to
send messege, papers, forms, attachments and are able to get a quick
response rather than waiting for the mail to come days or even weeks
later.

The Internet is very useful in finding out random information.  One click
with the mouse and you can learn about something with such detail.  There
are sites to choose from, pictures to look at, and even fun quizzes and
other interesting facts. Besides finding information, people and companies
are beginning to put advertisements on the Web.  I feel that this is a
very useful and successful way of selling a product.  More and more people
are using the Internet each day.  People using the Internet might see an
ad and respond to it more so then seeing it in a newspaper, which isn't
as popular anymore.  Having an advertisement on the Internet is also
important because the company can have a link that will take the viewer
to that specific company's Web site.  This is a good way to see the
advertisement, learn about the company producing the ad, and perhaps have
the chance to see other product advertised by the company itself.

People who work in Advertising Agencies are also looking more toward
computers to do the design aspect of thier work.  By using computer
programs such as Photoshop, Quark, Pagemaker, and Illustrator the artist,
or the people creating the project, can do a much wider variety of
techniques rather then doing it freehand.  By adding unique differences to
the advertisement the ad becomes more creative and more interesting to
look at therefore the product will become notice and more likly to be
sold.

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